Business Development as a Service (BDaaS)
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What is Business Development as a Service?
Business Development is the element of the sales cycle known as the “tip of the spear.” This is where your sales team gets their foot in the door with potential customers in an attempt to land a new account.
Business Development as a Service operationalizes that effort. Wayfinder will set those new client meetings for you.
Why is BDaaS important for your business?
Most businesses struggle with sales turnover. Wayfinder removes that risk and helps you grow your business without the costly and risky expense of hiring additional sales staff.
Why Wayfinder?
Other companies ask you to purchase a large block of meetings, forcing you to make a substantial commitment before proving their value. Those companies often struggle with finding quality meetings within your specifications. They expand search criteria and provide you with a number of meetings that no longer align with your ideal client profile. The hand-offs of these meetings are typically non-existent.
Wayfinder works to introduce your company to new opportunities. With Wayfinder, you set the maximum number of meetings your company wants to target each month. We will focus on quality over quantity, never forcing an introduction to satisfy a larger commitment. Wayfinder will complete a complimentary consultation to ensure our methodology is a fit for your organization and industry. We will work with you to identify your ideal client profile, how many meetings you would like to target and discuss messaging for our team. Wayfinder acts as an extension of your team and will facilitate the hand-off meeting to ensure a proper exchange. We want to maximize your opportunity as you meet with new potential clients.
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How Wayfinder Works
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Assessment
We will conduct a thorough assessment that explores your current state, vision and values, escalation philosophy and processes, and internal talent.
Plan Creation
We will create a training program that maps to your organizational service goals. We will focus on a schedule that builds momentum and helps establish a sustainable service culture.
Consistent Support
We will provide consistent support in the following weeks and months to ensure our agreed upon strategy is moving forward as discussed and any behavioral changes we are targeting for your team are achieved.
Goal Setting
We will help determine appropriate goals for your organization and create success criteria that map to those goals.